Field notesInfluencer marketing, written down.

How brand and creator deals actually get priced, structured and disclosed. Written for founders running their first campaigns and for creators deciding what to sign.

Latest

Process6 min read

We spent on influencers and got nothing back

The vetting protocol to run before booking a creator: audience geography, engagement shape, comment quality, follower steps, story views and brand churn.

Every guide

Strategy6 min read

Why D2C influencer ROI disappoints, and what it is for

Why D2C influencer ROI disappoints: price and purchase cycle decide whether a reel can sell, what a creator campaign is for, and which metric to set first.Fundamentals4 min read

What an influencer marketing agency does

The work inside an influencer marketing agency, from shortlisting creators to handling disclosure and payment, and which parts a brand should expect to keep.