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  <description>How brand and creator deals actually get priced, structured and disclosed. Written for founders running their first campaigns and for creators deciding what to sign.</description>
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    <title>We spent on influencers and got nothing back</title>
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    <description>The vetting protocol to run before booking a creator: audience geography, engagement shape, comment quality, follower steps, story views and brand churn.</description>
    <category>Process</category>
    <pubDate>Thu, 17 Sep 2026 09:00:00 +0530</pubDate>
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    <title>Why D2C influencer ROI disappoints, and what it is for</title>
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    <description>Why D2C influencer ROI disappoints: price and purchase cycle decide whether a reel can sell, what a creator campaign is for, and which metric to set first.</description>
    <category>Strategy</category>
    <pubDate>Fri, 11 Sep 2026 09:00:00 +0530</pubDate>
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    <title>What an influencer marketing agency does</title>
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    <description>The work inside an influencer marketing agency, from shortlisting creators to handling disclosure and payment, and which parts a brand should expect to keep.</description>
    <category>Fundamentals</category>
    <pubDate>Thu, 10 Sep 2026 09:00:00 +0530</pubDate>
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